Time for the ad in adult learning?
September 2, 2013 5 Comments
It’s September and a new year for education.
Adverts show eager, well-scrubbed children in their new school uniforms (possibly made by somewhat less bright-eyed children in overseas sweatshops). Displays of cheap crockery, pans and bedding in supermarkets and a fresh Ikea commercial are a sign that university students are kitting out their new accommodation.
Part-time adult and community learning doesn’t usually generate a need for specific clothing or relocation. Convenience and accessibility are part of its ethos. This means that there’s no major commercial tie-in for advertisers to promote.
We have to make our own fanfare and we need to be much better at it as a sector to counter the decline in adult learner numbers in recent years.
The WEA and other adult education organisations have countless amazing stories about how adult and community learning has changed students’ lives. Sometimes it’s had a knock-on effect on their families and even on their communities. We need to convince more people about the possibilities and the point of adult education to encourage them into their first class. (#firstclass Twitter hashtag anyone?)
We need to get those messages out, loud and clear, so that many more people sign up for adult education courses this September. There are many opportunities and choices with the WEA (www.wea.org.uk) and with other organisations.
It’s not just a month when children can start a new phase of their learning.